So, you’ve written a book. Now what? That’s the question thousands of authors ask themselves every single year. There are plenty of resources teaching how to improve your writing craft, but fewer still to help you understand what to do once you’ve completed that writing and you’re ready to share it with the world. Often (and this may sound familiar to you), the information authors can find online for book marketing is outdated, confusing, and incomplete. You may spend hours scouring blog posts only to find half-answers that make you question your next step. It’s likely you end up with a marketing plan more bewildering than productive.
An estimated 2.2 million books are published worldwide each year. Furthermore, an estimated one million self-published books were released in 2017.* Competition for readers in the book market is higher than ever. How will you stand out?
Book publishing has stepped into the future. Why, then, are so many authors using promotional strategies stuck in the past?
Traditional methods are in direct competition with those more modern.
Traditional methods are expensive. Modern methods are more budget-friendly.
Traditional methods require a team of many. Modern methods can be done by a team of one.
Yet, so few authors are taking advantage of the ample modern strategies (such as social media marketing) that bring more aware authors to great success and leave the less aware far behind.
Author Influence creator Bex Skoog noticed this gap in writer training over her years spent on the other side of the publishing industry. As a book blogger, one who helps promote hundreds of books to thousands of readers each year, she noticed a growing disconnect between the modern strategies used by the online literary community that helps promote book sales and the creators of the books themselves. A few authors were getting it right. Most, though, were setting out with the best intentions, only to strike out wrong. Then Bex asked herself a question:
What if authors could know what social media influencers know?
What if authors understood the modern strategies that influencers use to grow audiences in the thousands? What if they could harness that power for themselves and catapult their careers into greater victories, greater audiences, and greater success?
And thus, Author Influence was created.
Our mission is to help authors learn better strategies for a successful writing career in the modern market. We hope you find the tools, training, and resources on this website as valuable as our previous students. If you do, we’d love to hear from you. Please send a message about your experience learning from Author Influence via our contact page. We read every message.